Boost ties up with McLaren for Indian Grand Prix

Boost, India’s health food drink, today announced partnership with the F1 side McLaren for the upcoming Indian Grand Prix.

As part of the association, the Boost brand logo will run on Lewis Hamilton and Jenson Button’s race cars during the race and the chocolate flavoured health drink will be available for the team throughout the race weekend.

“Boost is excited to partner with Vodafone McLaren Mercedes for the Indian leg of the Grand Prix, providing the team with sports nutrition to ensure they are in peak physical condition for the race,” Jayant Singh, Marketing Head, GlaxoSmithKline Consumer Healthcare said.

McLaren Team Principal Martin Whitmarsh said, “Our strategic partnership with GSK is a fast-moving and dynamic one. As such, we are looking forward to running Boost – one of India’s leading consumer brands – on our cars for the Indian Grand Prix.”

 

Source: Deccan Herald

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