A four-year agreement has now been revealed by NBC Sports Group with the Formula One Management (FOM)to provide exclusive media rights in the United States of America for selected Formula One races.
SPEED will end their current broadcasting of the top premier series, Formula One, at the end of this season. NBC will air four races starting in 2013, and 16 grand prix events will be on NBC Sports Network.
Formula One will run 20 races next year, and NBC will cover all three practices, qualifying and race per event. There will be live streaming on NBC Sports Live Extra available on NBCSports.com. “We are thrilled to add the top international open-wheel racing series to our already-strong motorsports portfolio,” said Jon Miller, President, Programming, NBC Sports and NBC Sports Network. “Formula 1 is a perfect fit for the NBC Sports Group as it provides content across three platforms — broadcast, cable and digital — for nine months a year with more than 100 hours of premier programming annually.”
The first event will be the Australian Grand Prix on March 17th. “NBC and its various media assets have a huge profile throughout the United States, and I am obviously delighted to have concluded this agreement. I feel that they will promote Formula One to a level not seen before in the United States,” said Bernie Ecclestone,Formula One Group CEO. “I very much look forward to working with NBC. Together, we will endeavor to broaden the scope of Formula One coverage available to U.S. viewers incorporating additional digital content in particular that has not been available before.”